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is kinect reporting what it sees to advertisers?

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Offline kat

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Interesting. I've been following this sort of stuff for some time and quite honestly, don't like it one bit. This...
Quote from: kotaku
Digital Trends offers that it's not much different from how Facebook serves its ads
is patently incorrect. There is a huge difference between 'cookie' based data mining and what is effectively the 'profiling' these motion capture devices facilitate. Facebook and other online 'tracking' system gather information about a 'digital' persona, it all make an assumption based on what you do and where you go, so the information belonging to a particular profile is either 'true/false' in the sense that all it wants to know is if that data is not spam and/or can be collated.

Kinect, and the other proposed consumer motion tracking devices we'll see hitting the market in the next couple of years, are not tracking 'persona's', they're tracking actual people, 'profiling' actual individuals, so data gathered under those circumstances has a different 'true/false' metric; data mining in that context isn't about formulating patters and assuming ownership in a demographic sense because it already 'knows' data is 'true' in that it 'belongs' to someone, it's not just data patterns.

I'm not sure I've explained that well but yes, I won't have any of this stuff in my house.

Oh and should we trust MS in their saying they "don't pass on data to third parties"? Heck no!


Offline ratty redemption

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kat, i think i understood all that and agreed, also considering this is relatively early in the tech development and usage of entertainment based motion tracking systems, it's disturbing to think where this could lead in a few years time, and did the general public object to having invasive systems like this in their homes? not when it's marketed so well as the the 'must have' new gadget.

also i wonder how parent's would feel if in the future they found that adults with remote access were watching their kids play kinectimals or what ever game is popular at the time? that might seem far fetched but the kinect has already been hacked by modders to run on pc and macs.

http://kotaku.com/5687002/victor-declared-in-hack+kinect-bounty-hunt
http://kotaku.com/5688083/hacked-kinect-brings-us-one-step-closer-to-minority-report
http://kotaku.com/5683789/is-kinect-already-hacked